Today's edition of Blogwatch will be a simple one - I'm going to talk about one of my all-time favorite blogs from the US: Go Fug Yourself. For a little bit of background, here's the Wikipedia entry. You can buy their book spin-off (hello, horizontal marketing) here.
The 'Fug Girls,' Heather and Jessica, have found success, I think for two reasons. One is that they filled a niche. There are many celebrity gossip bloggers out there (most famously, Perez Hilton) but none who blog so consistently about one specific aspect of celebrity news, in this case fashion. The second reason is that they are hilarious and are providing a great online experience. In essence: the content is strong. The blog is simple and straight-forward - everything is where you'd expect it to be.
I think Go Fug Yourself is a perfect example to argue that online publications are really just like other traditional publications. Their success is based mostly on whether the product offers consumers anything different to what they already get, or just crap we're conditioned to believe we need, if you ask Chomsky.
Anyway, off to practice writing HTML, and work on the website idea (critique of FasterLouder.com.au, a competitor, coming soon)